There is a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established 6 years ago in Taiwan, is one of these firms. I recently attended their first analyst event in Taipei to better understand how this company approaches the AI opportunity and how it helps its clients deliver business and customer value. The young company – which has, so far, raised US$82 million in funding from firms like Sequoia Capital, UOB and Line – has a portfolio of AI based offerings that mainly focus on digital marketing use cases in Asia-Pacific. It leverages machine learning techniques to track online users across devices, without collecting any personal identifiable information.